Poils & Plumes: a digital transformation serving the customer
"Axentys is the catalyst for our 'customer-centric' digital transformation to move from 'As is...' to 'To be'." – Félix Delva, CEO Poils & Plumes
Poils & Plumes
Axentys supports Poils & Plumes, a leading brand of pet products and services, in its customer-centric digital transformation. A partnership of more than 10 years that is now accelerating innovation through cloud technologies, AI, and an IT ecosystem tailored to growth challenges.
About Poils & Plumes
Poils & Plumes is one of the three main retail brands for pet products and services in Wallonia. With 36 stores spread across Wallonia, Flanders, and Brussels, the brand offers a wide range of food, accessories, and services such as grooming and identification.
For nearly 40 years, Poils & Plumes has cultivated a close relationship with over 100,000 loyal customers, offering a carefully selected range of products exclusively dedicated to the well-being of pets – whether they have fur, feathers, are two or four-legged.
The challenge: an ambitious digital transition
In 2023, Félix Delva took over the company with a clear vision: to support the growth of Poils & Plumes by accelerating its digital transition. His priorities include:
- Deploy a paperless strategy for paperless management.
- Adopt Cloud and AI solutions.
- Develop a modern Customer Area.
- Automate marketing with smart tools.
"Technologies are not an end in themselves, but instruments serving our strategy: to be as close as possible to our customers and to constantly adapt to their needs and those of their companions." – Félix Delva
The solution: a trusted partnership with Axentys
For over 10 years, Axentys has been the exclusive IT partner of Poils & Plumes. This partnership covers:
- Maintenance and renewal of the IT infrastructure.
- Cloud and application management (Microsoft Azure, Microsoft 365, OneDrive, etc.).
- Configuration and support of ERP and point-of-sale systems.
- Security of systems and data.
With its expertise, Axentys acts as the missing link between legacy systems and digital transformation, putting the customer at the center of all interactions.
"Axentys has a sharp understanding of our realities and needs. Their expertise and creativity have allowed us to anticipate trends and adapt our IT to the needs of a modern brand." – Félix Delva
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